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James Ashley Hadrill

This freelance job involved a website redesign for upcoming fashion designer James Ashley Hadrill. By understanding his desire for a clean and professional website, and also understanding the aspects of his old site which worked ...

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Penmayne of London

After graduating, I worked as a Marketing Freelancer at Penmayne of London, a British heritage brand creating luxury fedoras and trilbies for women. In this role I implemented Penmayne’s social media strategy on platforms such ...

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Resound Ringing

This group project involved designing for a not-for-profit organisation. Working with clients, it was important to incorporate their objectives and what they wanted to fulfil from working with student designers. Therefore, various aspects of research ...

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In-store Shopping

Using information design to create an online application, this self-directed project involved writing my own brief and trying to solve an issue through design. This project attempted to answer a current and relevant design issue ...

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Ivory Cosmetics

This typography project involved designing a typeface for a particular brand using Glyphs. My approach to this project was to design a recognisable cosmetics typeface which could be used as a logotype. It was necessary ...

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Nantgarw Chinaworks

This project involved updating the Chinaworks museum, located in Nantgarw. Prior to the rebrand, the website was old-fashioned and unenticing. The aim of the project involved modernising the design but still keeping it relevant to ...

Responsive Oxford Times

This project involved redesigning The Oxford Times website. Prior to this update, the website featured a dated appearance with an overload of information for the user. The navigation bar included too many sections to access ...

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Evolve Catering

This project was completed as part of the Professional Practice module of my degree. By working with clients on live briefs through from the visualisation to the production stages of a professional job, I was ...

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AtypI handbook

Association Typographique Internationale is the premier worldwide organisation dedicated to type and typography. This project involved copy editing and type-setting more than 100 pages of A5 copy for the 2014 conference handbook. Alongside the branding ...

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Ramshackle Crow

This project involved branding for a band of our choice and pitching the final designs to the members of the band. The deliverables included the CD packaging, visuals to show how the design would operate ...

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Stranger in Reading

This project taught various skills surrounding book design. The first objective was to learn about traditional copy-editing and proof-correction marks, and the second, to learn how to use typography and layout to articulate clearly complex ...

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RIBA Dream Building

RIBA is a professional body for architects, primarily in the United Kingdom. This project involved designing the branding for their 2013 conference, based in London. Taking into account the theme of the conference (‘Dream Building’), ...

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Recipe cards

Recipe cards include the general typographic considerations of arranging elements in space and applying typographic choices. They need to be attractive and the instructions must be clear and easy to use. This project involved formatting ...

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Chatsworth Shuttle

Chatsworth House is a stately home set in the heart of the Peak District in Derbyshire. It is a popular tourist attraction throughout the year and is used by a wide variety of people. In ...